The Choice.

Forthcoming technological innovations provide us with a choice.

We can either:
Celebrate the increasing number of media outlets.

Or we can:
Streamline those already cluttering the world.

Imagine a world without a single billboard to obstruct our view of the earth's natural landscapes or a long walk across town without a single solicitor vying for our attention. If we as advertisers make the second choice to tailor advertising so that it solves problem rather than creates them, we can make that world a reality and re-instill a sense of benevolence in our profession. As the trends towards increased personalization and new technological innovations fully integrate, we can target each individual at the right time and place, and finally eradicate advertising's stigma as "annoying" for the more welcomed description as "helpful." Those in the industry will truly work to fulfill consumers needs with the clients they represent.